Estate agency, Young London, is making use of Twitter, not only to inform house-hunters about new properties, but also to encourage readers to share their London favourites in a newly launched online e-zine, LowDowN.
Readers are invited to Tweet their own London favourites to www.twitter.com/younglondon (whether they be pubs, parks, cafes, bars, restaurants, galleries, boutique retailers etc) and share their insights with the world!
The LowDowN crowdsourced e-zine brings another layer of interaction to Young London’s website; LowDowN is less about property and more about lifestyle. Neil Young, CEO of Young Group, explains; “Understandably, when people are looking to move to a new part of town, they want to know as much as possible about the neighbourhood. By encouraging readers who are already in the know to share their favourites, people can get a real feel for new areas.”
But LowDowN aims to be of interest and relevance to potential tenants and purchasers at any time, not just during their property search, with diverse content and regular features including ‘Know London?’, ‘Can’t Live Without’ and ‘Snapshots’ into different London postcodes.