Brightsparx, a start-up digital marketing agency, today announced that it has been chosen to develop a campaign to support Vodafone in the mHealth market. The campaign will use a range of digital marketing activities to drive awareness for the Vodafone brand across the global mHealth market while supporting existing sales activities.
BrightSparx will deliver the campaign through a combination of direct and indirect pure digital marketing activities, which will commence immediately. A programme of content development and thought leadership will be used to engage key decision makers from: pharmaceutical organisations, health providers, NGOs and governments within key geographic markets.
Discussing the appointment Matt Neal, Managing Director of Brightsparx said: “Over the past year mHealth has become an emotive topic for many people, driving innovation and debate regarding how we can use mobile technologies to empower and help people. One of the key objectives for us will be how to use the latest digital marketing tools to educate the market how by using mHealth services critical information can be placed in the hands of patients, caregivers and healthcare professionals in the way that most suites the situation.”
“Vodafone is at the forefront of providing mobility-enabled solutions that are designed to transform the delivery of care in the health sector. We are looking forward to working with an organisation that prides itself on using the very latest technologies and technics to make a difference,” continued Neal.
Brightsparx will develop a social media campaign that will drive debate within the mHealth sector. The campaign will use a mix of content seeding, Twitter, blogs and speaker opportunities supported by sector specific microsites. People wanting to get involved should join the Vodafone health debate.–
Brightsparx is a successful start-up B2B marketing agency with an exclusive focus on digital delivery. Brightsparx helps clients make sense of the digital opportunities available and then develops and executes strategies to exploit them. Creativity and innovation is at the heart of everything the agency does. For additional information please visit: http://www.wearebrightsparx.com.