Independent digital media agency Locker Room has been appointed by international multi-channel media company and entertainment specialist Time Out to run a digital marketing campaign across the UK, Europe and the USA aimed at driving awareness of Time Out’s range of tickets and transactions.
Locker Room which is based in London, impressed Time Out with the breadth and creativity of its ideas as well as demonstrating sound return on investment for the project.
Peter Hanford, Commercial Director of Locker Room said of the win: “This is a really exciting piece of business running a campaign across a range of audiences creating relevant and motivating content which will engage and inspire as well as drive sales. We are delighted to welcome Time Out to our list of clients.”
Locker Room’s ability to show an understanding of the importance of evaluating the return on investment was important as Lauren Macnab, Digital Acquisitions Manager of Time Out explains: “We have a diverse range of products and services to offer a wide range of consumers and our focus is to develop the transactional side of our business through theatre ticket sales, deals and restaurant bookings. Our ultimate aim is to reach an audience of 50m on a global scale and we were looking for a marketing agency to show creativity in developing a digital marketing campaign which would drive awareness and adoption of these products and services amongst a new, relevant and engaged audience whilst generating a positive ROI for the business.”
Locker Room will be managing a range of paid for media channels to make the best use of multiple customer acquisition opportunities, products and business models. The range of services which Locker Room will provide will include PPC, display and creative for the UK, Europe and USA markets.
Furthermore Locker Room will use a range of tools and technologies to build dynamic landing pages based on the individual consumer’s product queries which will enhance conversion rates.
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About Locker Room:
Locker Room is a young and independent integrated marketing agency with a focus on return on investment. It is one of the UK’s top digital media agencies, running successful campaigns for a broad range of clients across a variety of sectors including Jigsaw, Ann Summers and Sportingbet.
About Time Out:
Time Out was founded in 1968 in London, and has since grown into a leading international multi-channel media company that spans 35 cities across 24 countries and provides the very best inspiration, information and booking opportunities in arts, entertainment, culture, food & drink, and shopping.
Time Out is uniquely positioned as a provider of local information and cultural guidance to consumers through a distribution network which incorporates a comprehensive online presence, mobile applications, travel guides, events and partnerships and city magazines. Time Out has a worldwide audience of over 17 million* across all these channels.
Time Out has experienced exceptional digital growth in the last 12 months, with global unique users per month up to 8 million, just over 3.3 million of which are in London (which represents a 60% year-on-year growth). Time Out delivers a vast array of unique local content and cultural insight, also enabling consumer bookings, and giving wide opportunity for engaging and debating with its audience.
Time Out’s core goal is to be the number one trusted choice, on a global scale for consumers seeking inspiration, information, recommendation and booking opportunities relating to arts, entertainment and culture.
For further information or to speak to Peter Hanford of Locker Room:
0208 398 6633