As most business-to-business enquires today begin on the Internet, small businesses are now seeking new marketing techniques to expand customer interest. Search engine optimisation (SEO) is an invaluable Internet marketing strategy to help expand the volume of traffic to a website or online retailer.
Producers of Hygienic stainless steel furniture for pharmaceutical and other industries where cleanliness is of prime importance, Teknomek, are one of the first small businesses to embrace the full power of the Internet, in order to gain more customer attention. The British company have engaged the services of Icelandic based search engine optimisation agency, Nordic eMarketing, to help expand Teknomek’s presence online.
Tom Worth, Managing Director at Teknomek, had this to say:
“Nordic came on board after we had engaged a local web designer to build a new website for us. Their initial brief was to develop our web presence without touching the basic web design. However, we pretty soon found out that unless the platform technology is capable of supporting SEO, the results can be disappointing. Simply by changing the way some products were organised, we destroyed the work Nordic had done for us and our traffic suffered. We were faced with a choice: stick with the current supplier and make the best of bad job, or find a new web platform that would really drive our web presence.”
Teknomek finally decided to replace its newly developed web platform for a Content Management System (CMS) that could easily support the SEO programme. “In order to minimise the disruption to our customers, we left the basic look the same, but underneath was a state of the art CMS that gave us all the flexibility we needed.” Lucy Cook, head of marketing at Teknomek, explained
The number of visitors to the new website has increased by almost a quarter since it’s launch in September. This extra traffic has been achieved by driving the right people to relevant pages on the Teknomek website.
Teknomek’s innovative website can be found at www.teknomek.co.uk/