Top online marine resources, Boats.com and YachtWorld.com, both divisions of Dominion Enterprises, have announced a long-term agreement that will connect their vast, searchable boat listings. This extensive material will contain 12 of the most reputable marine journalists in the business.
“This partnership recognizes and leads a paradigm shift,” commented Ian Atkins, vice president and general manager of Boats.com and YachtWorld.com. “People who love the water are online now, looking for boats and high-quality editorial content to go with them.”
The merging of Boats.com and YachtWorld.com is set to enhance the user online experience, offering extensive information on boat-specifications and expert insights. The joint partnership will also utilize the growing popularity of social-networking sights, Facebook, YouTube, Twitter and LinkedIn.
“The team at Boats.com and YachtWorld.com shares our vision of connecting with boaters using rich editorial content in new online formats, and we’ll be working with them to apply our industry expertise across digital platforms as they continue to evolve.” Owner of BoaterMouth.com and longtime marine journalist Kim Kavin commented.
YachtWorld.com and Boats.com will make use of their already established online technology to pair the expanded editorial content with associated boat and brokerage listings. The BoaterMouth’s writing team appeal to an average monthly audience of 3.5 million boating enthusiasts – more than the combined circulation of every U.S. marine magazine.
Featured articles by BoaterMouth’s marine journalists will cover a range of topics, from mega yachts, marine engines, chartering, cruising, racing, power and sail boats, fishing and advice on equipment and maintenance.
Over 140,000 new and used boat listings worldwide offered by more than 4,000 brokers, dealers and builders in 100 countries, YachtWorld and Boats.com are visited by 3.5 million boating consumers every month who click through over 95 million page views.