Pharmacodiagnostics are considered the pathway to what has been termed “personalized medicine,” the use of molecular analysis to achieve optimum medical outcomes in the management of a patient’ disease or predisposition to disease.
As such, personalized medicine promises to bring about a new standard of healthcare, with the possiblity to increase profits, speed clinical trials, achieve better clinical results and satisfy patients. But how can companies earn revenue in this undertaking? What are the likely challenges for pharma companies and IVD companies? Will the current eocnomy impact this emerging market? Browse the complete Report on: http://www.reportsandreports.com/market-reports/pharmacodiagnostics-and-personalized-medicine-2009-markets-chall/
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