Silence Media, an online video banner and advertising agency, has produced an exclusive online video advertising campaign Momentum Pictures’ box office hit, Dear John. The video banner campaign follows the cost per engagement model, which is where advertisers only pay when audiences engage with video banner ads by rolling over them.
The online video banner agency offers advertisers an advertising network of over 800 premium websites in Europe and America. With offices in London and New York, Silence has an enviable client list across the entertainment industries, having produced campaigns for the likes of Lady Gaga, Madonna, Vampire Weekend and Kings of Leon.
Managing Director of Silence Media, Lee Henshaw commented, “This is a breakthrough for cost per engagement reaching the film industry that we are really proud of. Following on from the success of the Dear John campaign we hope to show other distributors the power of cost per engagement to engage vital audiences. Video banner ads consistently get the highest engagement rates – which is why CPE makes sense for advertisers in the entertainment industry.”
Silence Media has paved the way for the entertainment sectors to make the most of video banner ads, by using the superior visual content of films and major music videos to produce exceptional creative that is highly targeted via an extensive online advertising network to reach key audiences.
“With Silence media we ran across a group of sites popular with a young female audience, but we had the additional security of knowing that we would only pay for those that chose to actually engage with our advertising. It’s this security that makes CPE campaigns so appealing when compared to CPM, particularly when running in new environments,” Nick Bailey, Planning Director at Momentum’s media agency m2m explained.
Marketing Manager at Momentum Pictures, Susie Bayes added, “Dear John was targeted at young female teens who love interacting with and downloading fun online content. Silence Media gave us a cost-effective creative solution that allowed us to feed maximum content to potential fans without having to pay for the audience who weren’t interested in the film.”
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