The International Search Summit delegates chose global video and YouTube expert Greg Jarboe as the Summit’s first Medallion Speaker, at the event which took place on 13th May in London.
The award is designed to acknowledge the speaker who made the best contribution to the day and the winner is chosen by the audience. The latest International Search Summit saw presentations from some of the leading figures in global search however it was Jarboe who won the crowd over with his thoughts on harnessing the power of YouTube.
Greg is the author of YouTube and Video Marketing: An Hour a Day and is a strong advocate for the use of video in any online campaign. He highlighted the lower advertising costs on YouTube, compared to Google and advised using YouTube’s own keyword tool to maximise impact – with 24 hours of new video content uploaded to YouTube every minute, keyword optimisation is essential.
Video featured heavily on the agenda, with Bruce Daisley from YouTube offering insights into the potential of YouTube – and revealing that the video site is working on considering subtitles and embedded text as a ranking factor in the coming months.
Andy Atkins-Krüger, Managing Director of WebCertain who host the Summit says, “We’ve been fortunate to have some of the very best speakers and experts in the industry speak at the Summit, and we’ve introduced the Medallion Speaker Award in order to recognise those speakers that the audience believe really add value to the event.”
“Greg’s knowledge of video marketing is second-to-none, and he offered the delegates real insights into this increasingly important channel. He was a worthy winner of the award”.
Other speakers at the Summit included industry experts Bas van den Beld, Jon Myers, Anne Kennedy, Gillian Muessig, as well as in-house practitioners like Steve Capone of Nokia and Mark Neal from Armagard.
Andy added, “The speaker line-up at the event was very high quality and delegate feedback was extremely positive. It will be interesting to see who joins Greg as a Medallion Speaker at the next event – the competition is on!”
WebCertain is expected to announce the date for the next London Summit, which will be held in the autumn, within the next week.
More information on past and future events and speakers can be found at http://www.internationalsearchsummit.com/ and registration is now open for the International Search Summit in Berlin on 7th June.
WebCertain is the one stop shop for all international search marketing needs.
Operating from just one location, WebCertain’s team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.
Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.
From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translations and localisation for both on- and offline projects.
For more information on WebCertain’s services, visit http://www.webcertain.com
The International Search Summit is a series of conferences dedicated to international and multilingual search marketing. It started in London in May 2008 and has covered a range of online marketing topics – SEO, PPC, Online PR and Social Media.
The conference brings together some of the leading search marketing experts from around the globe, who provide advice on running successful international campaigns. See http://www.internationalsearchsummit.com for more information.