Sofialys appoints Jessica Lim as Regional Sales Director to expand mobile ad network

Paris, 23 August, 2010 – Sofialys, the leading French mobile advertising and marketing specialist, is pleased to announce the appointment of Jessica Lim as Regional Sales Director APAC of ADITIC ( Jessica will be based at Sofialys newly opened office in Singapore.

As such, she will take charge of sales accountability for the Sofialys product line with heavy emphasis on ADITIC, its performance-based online self-service which enables advertisers and agencies to launch mobile campaigns and reach their target segment. Reporting directly to Julian Oudart, VP of Marketing & Sales, Jessica Lim will seek to expand the platform’s visibility and its use among global advertisers and agencies.Available in 5 different languages (French, English, German, Italian and Spanish), ADITIC currently serves a global network of over 200 publishers across 20 different countries.

With such a global view, Sofialys is constantly seeking to evolve into new markets and, in particular, to expand our mobile ad network’s reach to allow advertisers and agencies across the world to reach their desired audiences,says Mokhtar Bouchelaghem, CEO of Sofialys. Jessica’s extensive, global experience within the mobile market will be a great asset to Sofialys in achieving our goals and we are delighted to welcome her to our team.

With over 6 years of hands-on experience in mobile internet advertising and digital marketing, Jessica Lim is a veteran to the field and has occupied similar positions at notable mobile advertising companies. Most recently, as Senior Account Manager at BuzzCity, Jessica Lim was a key player in increasing company sales revenue and monetizing publisher inventories. While there, she collaborated with leading mobile content companies and media agencies from the US, Europe and Asia, and effectively launched campaigns for global brands, including Guinness, Air Asia, Celcom, Malaysia Airlines and more.

Jessica Lim will now put her business development and account management skills to use for France’s leading mobile advertising and marketing specialist. I am thrilled by this opportunity and am ambitious to further Sofialys visibility and grow its clientele organically on a global scale,she says.

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