New Art of McSweeney’s book reveals collaboration with Oddi Printing

American publishing house, Chronicle Books, recently released a new book to commemorate “the 11th or 12th anniversary” of McSweeney’s award winning artwork and book design.

The book entitled, Art of McSweeney’s features discussions and explanations from the Founder and Editor of McSweeney’s, Dave Eggers; including how coincidence led him to Oddi Printing, a printing company based in Reykjavik, Iceland, “who often played an important role in design decisions based on materials and processes in printing and binding.”

The Head of Oddi’s New York office, Marteinn Jonasson, explains his thoughts on the collaboration, “Oddi Printing is particularly proud to have been a part of McSweeney’s history. Our collaboration with them is a good example of how it is possible to do extraordinary things with content, design and production in order to create great advantages for the reader.”

The Art of McSweeney’s caters for anyone interested in design, publishing, art and thought provoking ideas. The book has been released by the U.S. publishing company Chronicle Books.

To find out more regarding examples of McSweeney’s printing work and Oddi Printing, visit www.oddi.com