Soho Grand and Tribeca Grand launch GrandLife Rewards for their New York hotel guests

GrandLife RewardsGrandLife Rewards has been launched, a new guest loyalty program to aid New York hotel guests in getting the best out of their stay with the Soho Grand and Tribeca Grand Hotels.

New York’s celebrated Soho Grand and Tribeca Grand Hotels have just launched GrandLife Rewards, their new guest loyalty program aimed at rewarding their loyal customers at a rate double to that of their previous program. Members now receive two points for every dollar spent.

The points driven program is divided into three tiers, Zinc, Bronze, and Black Card Holders. In celebration of the program the famous New York Hotels are giving members in each tier bonus points, the highest receiving points equivalent to that of a complimentary stay. Points can also be used toward services or products like room upgrades, airport transfers, dry cleaning, spa services, Apple’s iPod or the new iPad 2.

All GrandLife Rewards members receive exclusive perks including 10% off rooms rates, room customization, priority express check in and check out, and evening turndown service.

With 24-hour guest services and impeccably designed guestrooms, the Soho Grand and Tribeca Grand offer visitors the comfort of a luxury hotel with an authentic downtown New York lifestyle experience and access to world famous art galleries, boutiques, bars, and restaurants.

Stay minutes away from all major Manhattan attractions including the Statue of Liberty, Ground Zero, Times Square, the Empire State Building and Central Park, and adjacent to notable downtown NYC neighborhoods like SoHo, the West Village, Meat-Packing District, Financial District, Chinatown, and Little Italy. Of course, enjoying all the wonders New York City has to offer is even easier with the Hotels’ new loyalty program.

Find out more and make reservations at: and

About GrandLife Hotels
The Soho Grand Hotel and Tribeca Grand Hotel are the original downtown New York hotel pioneers; the first to introduce the luxury lifestyle hotel experience to downtown Manhattan. Since their debut they have been supporting and promoting fashion, film, art, music, and design through their two iconic neighborhood properties and throughout the world via the international GrandLifeNYC lifestyle brand. The Grands have emerged as modern classics, offering a refined clientele impeccable service, luxurious accommodations, stunning décor, and a vibrant, local take on dining, nightlife and entertainment.

For media enquiries, please contact:
Lori De Blois
Director of Communications
GrandLife Hotels
Soho Grand | Tribeca Grand
310 West Broadway
New York, NY 10013 USA
Tel. 212-965-3057
Fax 212-965-3517