Through a handful of successful marketing campaigns, Keflavik International Airport has strengthened its customer relations, resulting in an increase in positive activity on its social media outlets, online and from customers passing through the terminal.
The airport in Iceland has implemented successful campaigns such as sweepstakes, online games, competitions with prizes to be won, and most recently a travel raffle. Prior to the implementation of these campaigns, KEF was already well-known for its passenger satisfaction. Baggage delivery and terminal facilities have also been highly commended by passengers, with particular reference to the duty free shopping area.
Keflavik International Airport is noted for its duty free shopping area, consisting of eighteen stores, selling both well-known products and Icelandic designs, with prices 50 percent lower than in Reykjavík retail stores. The Iceland airport also boosts a duty free store upon arrival.
In addition, with transatlantic flights and connecting flights across Europe and North America, KEF has been referred to as the central hub for travel within the Atlantic. This title also contributed to the airport being appointed the Best Airport in Europe in 2009 by the Airport Council International (ACI).