Mobile healthcare initiative releases Health Debate guide in South Africa

Johannesburg, South Africa – (10.11.2011) – The mobile healthcare initiative, Vodafone mHealth Solutions, recently released the first Insights Guide as part of the Vodafone Health Debate series – now available in South Africa.

The Insights Guide, titled Evaluating mHealth Adoption Barriers: Human Behaviour, delivers insights into the acceptance of new mobile health services in the developed world and focuses on one of the fundamental barriers to the adoption of mHealth: human behaviour.

The guide covers four key areas: An overview of mHealth opportunity; Evaluating behaviour to marketed mHealth services; Adopting technology: understanding the challenges for healthcare professionals, and Understanding health psychology and the science of behaviour.

Axel Nemetz, Head of Vodafone mHealth Solutions, explained, “Our aim is to provide some evidence-based stimulus that will encourage all those working in the different areas of healthcare to consider the innovation opportunities that are now available to them.

Nemetz added, “We believe that real progress can only be initiated when all stakeholders look beyond traditional horizons and share ideas that challenge the status quo so that together we can identify new ways of addressing current issues.”

Vodafone mHealth Solutions, launched by Vodafone – known as Vodacom in South Africa – aims to improve healthcare outcomes and quality of life by giving patients and healthcare professionals increased flexibility and freedom, for example, by more effective remote monitoring of patients, the provision and exchange of health related information or improved stock management for pharmaceutical drugs.

To download and view the Evaluating mHealth Adoption Barriers: Human Behaviour Insights Guide, click here. Additionally, to join in the Health Debate, sign up to the new LinkedIn Group: The Health Debate.

About Vodafone Health Debate

The Vodafone Health Debate series is a continuing commitment to thought leadership in healthcare. The new Insights Guide is the first in a series of guides which examine some of the greatest barriers to the adoption of mHealth services. It is positioned to drive the Health Debate forward through fresh perspectives and insights into topical and pivotal themes in the emerging market for mobile health.