Role of social media technologies in business topic of white paper

A new white paper released by the Business Execution software company, SuccessFactors, an SAP company, discusses social media tools for business and how the future workplace will be affected by them. The paper, titled The Future is Crowded, was written by Dr. Karie Willyerd, Chief Learning Officer at SuccessFactors and co-author of the best-selling book, ‘The 2020 Workplace’.

There are currently major shifts taking place that will affect the future. Changing demographics in age, race and gender across the world will have a huge impact. In the near future, social technologies will be the driving force in both recruitment and corporate innovation.

With extensive collaborative and connective abilities, social technologies will be the mainstay for both recruitment and retention in future workplaces. The rise of Social Recruitment means that recruitment will begin on social networking sites. Over the next decade, the majority of white collar professionals will be recruited through highly trafficked social networks, supplemented by video interviews, and reference checks on social networks.

The use of internal corporate social networks will also increase in both usage and value. As more and more socially connected and collaborative learning and training tools become embedded into organisations, internal social networks will become powerful mechanisms for managing skill sets, enhancing knowledge sharing and driving innovation amongst employees and potential candidates.

Taking into consideration the major trends in globalisation and demographics, it is important for companies to know which critical skills are needed in the future, and craft a strategy for how to find, retain and build those skills.

Companies should plan how they will harness social media as part of their recruitment strategy. It is important to understand what social learning tools to use to develop and engage with employees.

The new SuccessFactors’ white paper has been released in conjunction with a free webinar organised by SuccessFactors set to explore the benefits of Social Learning in the workplace. The webinar, titled Social Learning in the Workplace, will take place on Thursday 31st May 2012.

Registration for the free webinar event can be found at

Additionally, to learn more about social media tools for business and the role of social technologies in the future workplace, visit to download and read The Future is Crowded white paper in full.

Moreover, to learn about SuccessFactors’ comprehensive range of business execution software, visit

About SuccessFactors, an SAP company

SuccessFactors, an SAP company, is the leading provider of cloud-based Business Execution Software, and delivers business alignment, team execution, people performance, and learning management solutions to organisations of all sizes across more than 60 industries. With approximately 15 million subscription seats globally, the company strives to delight its customers by delivering innovative solutions, content and analytics, process expertise and best practices insights from serving our broad and diverse customer base. Today, SuccessFactors has more than 3,500 customers in more than 168 countries using our application suite in 35 languages.