An increase in sales for Golden Circle tours during the winter period has been experienced at Reykjavik Excursions, according to an article published on MBL.is.
Thorarinn Thor, Reykjavik Excursions’ Marketing Director, explains, “As stated in our records, we had more passengers booking tours in January 2013, than in July 2012.”
Within the article, Thorarinn attributes this success due to a combination of factors. He explains that the Inspired by Iceland tourism campaign has helped increase awareness for Iceland over the past two years, and online marketing efforts have also had a great impact.
One the subject of future sales, Thorarinn states Reykjavik Excursions is currently seeing a 50% increase in bookings, and this figure is set to rise – roughly four thousand customers booked during February 2013.
Reykjavik Excursions is doing its part for the Icelandic version of the men’s cancer initiative Mustache March, Mottumars, by contributing an amount for every Flybus passenger that travels with the company throughout March.
“We have been rethinking our position in the community and how we can help make a positive contribution. In October, we supported the breast cancer initiative Bleika Slaufan (Pink Ribbon) and we wanted to do the same for Mottumars,”says Thorarinn.
Mustache March is an annual event whereby men grow mustaches for amusement in order to raise awareness of prostate cancer and other forms of male cancer, as well as to raise money for related charities.
To find out more about Reykjavik Excursions’ Golden Circle tours, visit http://www.re.is/DayTours/GeysirandGeothermal/Detail/Golden-Circle/.
The original article on MBL.is can be found here.