Leading UK-based B2B agency Gilroy has launched responsive design emails that intelligently defect and adapt to the device they are being opened on, be it a smartphone, tablet, phablet, laptop or PC.

Mobile devices will overtake computers as the principal means of opening and reading emails by the end of 2013. Already 87% of C-Level execs open their emails on a smartphone, so why are so many promotional e-shots still designed only to be opened on a PC or laptop?

Illegible text, buttons that are too small to click and having to pinch and zoom to view content will stop a smartphone user in their tracks. Such a poor user experience will inevitably impact on your campaign results – and your brand perception. Wouldn’t it make more sense for your email to intelligently adapt to the device it’s being opened on?

Gilroy’s responsive emails are compatible with marketing automation software, such as Eloqua and Marketo. For many, this approach is already increasing campaign clicks and growing ROI. Indeed one of Gilroy’s clients recently saw their opening rates for an e-newsletter more than double, as the direct result of adopting responsive design.

Gilroy has created a microsite where you can access and download resources including fast facts and infographics explaining the features and benefits of responsive design. In addition, Gilroy is hosting a 45 minute breakfast briefing on 13^th June 2013, 8.15am in Basingstoke for those who wish to learn more.

To register for the event or, download the Responsive Design for Mobile Email Factsheet on the features and benefits of email campaigns for mobile devices, visit http://www.gilroycampaigns.co.uk.