A new article published via the Huffington Post has labeled MS’ much-loved Icelandic yogurt, Skyr, the most popular nonfat yogurt amongst the publication’s 11 taste testers.

The blind taste test featured 12 plain, nonfat yogurts, comprising mainly Greek-style yogurts. However, the Icelandic-style yogurt came out on top, despite Greek-style yogurts gaining popularity over the last half-decade.

The article asks whether MS’ Skyr could become the new it-girl? Or at the very least it gives an indication that Skyr is here to stay amongst sought-after dairy products.

Taste testers gave Skyr staggering reviews, mentioning:

“Super thick but SO sour. Would make a great base for a dip.”

“Yum! I wouldn’t eat it plain, but good in dips.”

“Extra points for thickness — how’d they do that without fat?”

“This yogurt could be a meal! Sour, thick, creamy and very delicious.”

Iceland’s Skyr is a high-protein, tangy yogurt that sticks to the spoon. Skyr is extremely popular in Iceland and is gaining wide acclaim in the UK, U.S. and the Scandinavian region.

MS is a cooperative organisation that includes over 700 of Iceland’s family-run dairy farms and other milk producers across the country.

The mission of the company focuses on milk production and the making of high-quality Skyr, cheeses, butter, and other dairy products.

To find out more about Skyr and its health properties, visit www.skyriceland.com