Aspen the mountain pup is the Instagram famous Golden Retriever with over 98,500 followers. When his owners, Hunter and Sarah Lawrence, visited Iceland for the first time on their honeymoon back in 2013, they fell in love with the landscape, the people and the fashion. As big fans of Icelandic outdoor clothing brand 66°North, they often dress Aspen up in a 66°North Thorsmork parka for photos. As well as being featured on such popular sites as Bored Panda and Mashable, 66°North profiled the globe-trotting couple and their book project #StoriesAcrossTheNorthAtlantic for their lifestyle blog.
“My mom and dad wore these parkas when they lived in Iceland this past winter, I was always jealous I didn’t have my own…I’ll just borrow theirs,” read the accompanying caption that received over 12.9k likes in just over two months. The Thorsmork parka, available online and in stores for both men and women, is one of 66°North’s best-selling and most iconic winter coats.
Between trips around the globe, Hunter and Sarah reside in Denver Colorado with their 4 year-old dog, where they operate their branding and content building business called Hunter Lawrence. In 2015, their travels brought them back to Iceland and although Aspen would love to make it to the land of fire and ice himself, the quarantine laws of the country prohibit him from coming for a quick trip.
Keeping Iceland warm since 1926, 66°North carries a wide variety of functional clothing to help navigate Iceland’s notoriously unpredictable weather.