Mopinion announces full integration with enterprise tag management solution Tealium

Mopinion is proud to announce the new and robust Tealium and Mopinion integration. This powerful alliance between tag management and customer feedback combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.

Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors on websites and mobile apps.

A Tag Management Solution (TMS) is a fundamental ingredient in the collection of customer data. This technology not only allows digital marketers to avoid IT bottlenecks, but also helps manage various marketing technologies at once. In the context of customer feedback, tag management simplifies the process of deploying and managing various feedback forms on a website.

The Benefit of Using Tealium and Mopinion Together
The Tealium iQ Tag Management solution essentially acts as an anchor for deploying Mopinion feedback forms. In other words, it facilitates the deployment of the Mopinion Javascript tag on any webpage, while adhering to the rules set in place for targeting visitors. This is a great way of obtaining relevant and informative insights into the customer experience. It also eliminates the extra work of deploying forms individually. Basically, all you will have to do is add the Mopinion tag ID to Tealium and you are good to go.

Fueling your personalisation efforts
Additionally, Tealium’s customer data platform AudienceStream lets users take their feedback data one step further by fueling strategic personalisation efforts. Start zooming in on particular customer groups or segments and obtain insight into their experiences with your website or mobile app.

For example, say you want to learn more about a particular demographic or customer group. You can use Tealium to target Mopinion feedback forms on pages of your website that speak to the group, whether that includes products or content relating to the demographic.

Get connected!
Take advantage and start surveying your visitors using advanced targeting and smart data collection to obtain the feedback insights you need for a superior customer experience! With the new Tealium and Mopinion integration, options are endless.

About Mopinion
Mopinion is a rapidly growing Software-as-a-Service (SaaS) provider and market leader in the field of online feedback analysis for digital channels such as websites and mobile apps. This all-in-one solution turns feedback into actionable data that gives digital marketing teams, more insight into the voice of the customer. Mopinion works with many forward-thinking digital teams such as TomTom, KPN, Siemens, Volkswagen, Topshop, TSB Bank, TUI, Ahold, Kia and Decathlon.